Google speaks the truth about gender equality

A wonderful, wonderful campaign by Ogilvy & Mather Dubai for UN Women, showing that gender inequality is a global problem.

The ads simply use google to show the top auto-fill results for simple search terms suck as “women need to” or “women shouldn’t”. The results speak for themselves, showing the most searched terms.

try it for yourself, its shocking. The campaign is supported by fantastic digital activity – a Tumblr where you can post the results of your own searches.

Adweek has a full post, plus QA with the campaign creators here.


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