The awesome Åsk


I’ve just been interviewed for the blog by the supercool Åsk, AKA Dabitch. THe rockingest redhaired viking in the industry. She’s so much cooler than Don Draper, and a lot more interesting to follow.

You can see the full interview here, covering all sorts of personal questions about my life, inspiration and idols.

Two of the questions are below (I hope you go read the rest and find it vaguely interesting);

Who is your advertising hero and why?
Being an Aussie growing up in the 70s and 80s it has to be the team of Allan Johnston and Alan Morris (who formed Mojo). They shaped my young consciousness in the most profound ways. Allan was probably the world’s best jingle writer and I still know the words to all his “songs”, and what brands they were for! It’s great to see joint ECDs in the 70s not adhering to the Art Director/Copywriter mould either (they were both trained copywriters).

What piece of advice do you wish someone had told you when you were starting out?
When a piece of work doesn’t feel right, its not right. If you see a project going the wrong way it’s always the right thing to do to say so, even if you don’t yet have the experience to know exactly how to fix it. If you say nothing it will ALWAYS come back to bite you.


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