Many moons ago at glue, we had a great idea to augment passers by’s shadows in Oxford St shop windows for Camper (think Selfridges). Like so many projects, budgets and other peculiarities got in the way and it never happened. Its one of those things I still lament.
They say that no work is truly innovative unless it actually gets made (so true); and so fast forward 4 years and someone has ‘beaten us to it’. Thanks to @dabitch for the post – it made me smile (and kind of curl up inside at the same time). It doesn’t look as innovative now, maybe, but proof that the idea works. Ten points to Dentsu Canada.