Success! After 12 months tackling the most epic of projects, from brand development and strategy to the nuts and bolts of plugging into various ticketing systems and pricing engines (hooray for ITA 😦 ) the very first slice of our new Virgin Atlantic site has gone live today. Just the baggage section for now, but it’ll be soon joined by other sections of the site over the coming weeks.
Over the course of the last 12 months we’ve developed the experience principles and personas that inform the work, the digital brand guidelines and a whole icon suite. Now, to fill this baby with the best, richest content and loveliest surprises ever. Watch this space!