Creative mum power! A great sustainable business from Australia: the KeepCup

KeepCup is the world’s first reusable barista standard takeaway cup. A gorgeous product with a long-term ethical vision (even down to recycling the cups after their 4yr life cycle). Its a brilliant story, and inspiring to young creative mums everywhere (Abi got her idea watching her baby drink milk)!

“When siblings Abigail and Jamie Forsyth began their first business – a takeaway food store and catering service, Bluebag, in Melbourne’s CBD – they say customers were reluctant to drink coffee from takeaway paper cups. A decade later the Forsyth’s have launched KeepCup, a new business and product they hope will inspire baristas and consumers to bin a bad habit once and for all.” – excerpt from Australian Design Unit via @geekgirl

Posted via web from optimist prime

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