(Pics) Selfridges London Displays ABCs of the Future – PSFK

selfridges wieden kennedy window alphabet

To celebrate it’s 100 year anniversary, London’s Selfridges department store jumped a century into the future, to the year 2109. Windows are wrapped with the entire alphabet, each of the twenty six letters have a futuristic product on display including zero gravity paint and an infinity bin. Wieden + Kennedy also opened up the idea for the letter X to the general public to vote on, the winner: xtra hours in the day clock.



Jump 10 years into the future with Selfridges and Wieden + Kennedy, with windows of the future to celebrate their centenary.

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