Viraltastic! D&AD New Blood takes on a life of its own!

Looks like people are having fun with the New Blood campaign. NOt only are we getting a tonne of press (Creative Review, Campaign, Brand Republic) and 3 tweets about it per minute over the first few days of launch – the posters are popping up all over the place. Those of you who walk past Wieden + Kennedy in the mornings may have noticed one proudly displayed centre/front in their window. Apparently Dare, Mother, Poke and a whole bunch of others also have them up. Below are just a few examples of how our campaign has (umpromtedly – new word) taken a life of its own (my favourite is last):

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