Doritos Japan – building a believable brand ;-?

This spicy pack design from Doritos in Japan (courtesy of my good friend John-Patrick) is so wrong, and yet so right… Not sure what it says about them as a snackfood, but the windmill-ee certainly looks pretty happy…

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One response to “Doritos Japan – building a believable brand ;-?

  1. the guy in orange looks like tangy cheese flavour, the chap in yellow is more a lightly salted chap.

    it is a classic image from the 70’s taken from ‘the joy of snacks’

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