An MPU that actually made me stop and watch

Checking out the questionable new Saatchi ad for Guinness on Creativity Online, and down in the bottom corner I spotted this great little ad for the now corporation in NYC.

Dunno what they’re REALLY trying to get at here, and it obviously helps a lot that the placement gives it just a teeny bit of context, but my god did I watch it over and over again.

Guess I’m just a sucker for mucking about with food – its so wonderful and visceral.

Anyway, they lose something in the translation from ad format to movie, but you can catch the MPUs as Facebook films here.

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