These are the slides I used for the D&AD Petcha Kutcha talk this week. I based the talk around my best 20 pieces of advice… I hope they were useful to someone! The evening was a great event, with so many other brilliant speakers on stage with me. Probably the proudest evening of my life.
Travel Australia to visit the Big landmarks. The best trip of your life.
Context is everything, and be sensitive to cultural differences.
This represents everything I love most and hate most about the UK. Pbe honest, but not too OTT.
Tell your customers the truth (courtesy Brixton Woolies).
Mash it up, and let the audience participate.
Lucas' pedals after a show
Be vigorously, not blindly, optimistic. Take every good opportunity.
Don't be afraid to be embarrassed if you're doing something you believe in.
Kingpins make it big-style
Album cover in my collection.
Be wary of stereotypes, and understand your customers as closely as you can.
Put your message in the right places, and people will take notice.
Look for the beautiful and delightful in the everyday.
Detail is everything.
Whatever you do, do it with flair.
Don't be afraid to ask for help.
Treat everyone with respect and support.
Do something that scares you.
And that's the end of the show!