Digital Petcha Kutcha

These are the slides I used for the D&AD Petcha Kutcha talk this week. I based the talk around my best 20 pieces of advice… I hope they were useful to someone! The evening was a great event, with so many other brilliant speakers on stage with me. Probably the proudest evening of my life.

Travel Australia to visit the Big landmarks. The best trip of your life.

Context is everything, and be sensitive to cultural differences.

This represents everything I love most and hate most about the UK. Pbe honest, but not too OTT.

Tell your customers the truth (courtesy Brixton Woolies).

Mash it up, and let the audience participate.

Be prepared to bleed for your art.

Lucas' pedals after a show

Sign in NYC - taken on last trip there

Be vigorously, not blindly, optimistic. Take every good opportunity.

In a performance during Uni with flatmates

Don't be afraid to be embarrassed if you're doing something you believe in.

Because with perseverance, you're bound to do well eventually.

Kingpins make it big-style

Don't be afraid of being controversial.

Album cover in my collection.

Always pay attention to what you do, and what message you're giving - and have heroes.

The Decapitator

W.C. signage - found on Flickr

Be wary of stereotypes, and understand your customers as closely as you can.

Dasn walking along a street in Lankawi, Malaysia.

Put your message in the right places, and people will take notice.

Look for the beautiful and delightful in the everyday.

Look for the beautiful and delightful in the everyday.

Detail is everything.

Detail is everything.

Whatever you do, do it with flair.

Whatever you do, do it with flair.

Don\'t be afraid to ask for help.

Don't be afraid to ask for help.

Treat everyone with respect and support.

Treat everyone with respect and support.

Do something that scares you.

Do something that scares you.

And that\'s the end of the show!

And that's the end of the show!

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