I was interested to check out Google Trends on the term ‘display advertising‘, as in the space of about 12 months, its become a real throw-around term in terms of digital executions with a media buy (and I was sure it wasn’t beforehand). And lo and behold, this time last year, it just wasn’t in common parlance, as it goes… Poor display advertising – it just gets its own term, and everyone starts talkng about its death, and the rise of SEO etc…