optimist prime

we are all in the gutter, but some of us are looking at the stars

Archive for June, 2008

Here is a gem from Virgin Trains – though I’m not too keen about the boobs ;-) Virgin are a great client – they know their audience and really let us push the boundaries!

Highlights of D&AD New Blood 2008

This work was all done by one of the only international stands at the show – from Singapore.
I loved the 70s-style string art concept for “Lines”.

And more string-art designs…

Another piece from Singapore:

And some really cute ads, again from Singapore. They’re sucking on something as if its a McDonald’s thickshake straw (as explanation).

Absolutely brilliant take on Penguin covers – and a worthy D&AD winner…


very cute…


put a smile on my face…

One of the first crazy pieces in teh Duncan of Jordanstone stand. Apparently Daljit is an external examiner next year…

More D of J


And a long shot.

Great work from Ivan and Jordan at D of J.

Total madness – a Hamley’s logo.


A wonderful little painting.

I bought this! The best grad of the show – onya Justin! This is all generated using Flash algorithms.

And a cute little piece.

Made me larf ;-)

Nice, simple idea.

And so we reach the finish line of an overwhelming, extraordinary and totally cool event…

D&AD portfolio surgery interview up on Ihaveanidea…

Yep… Did a quick interview today for the blog Ihaveanidea. All good fun and that…

You can watch it here:
http://ihaveanidea.org/live/2008/07/05/whos-up-for-a-little-book-crit

Interesting TATE ads – good copywriting!

Moving on from the 2007 D&AD in-book work by Fallon, another great set of ads for the TATE, and a great pleasure to engage with across the tracks.

hello world!

Goodbye blogger – that’s going to become my blog for all things mum and baby-related, and a brilliant record of my pregnancy last year. Apologies for the weird image sizes – all the previous blogger content was formatted differently, and I just haven’t been able to bring myself to fork out the cash for the CSS editor on wordpress yet. Maybe next month…

D&AD video…

http://uk.youtube.com/view_play_list?p=EC7AE82FCDDD2275
Me, speaking about video at the D&AD black pencil judging (about 5:36 in).