optimist prime

we are all in the gutter, but some of us are looking at the stars

Sometimes, there’s nothing more to say

Thanks to Iain Tait for this amazing piece of video wierdness. Seriously. Strange. Stuff.

Remembering Camus

“Nobody realises that some people expend tremendous amounts of energy merely to be normal” – Albert Camus (7 November 1913 – 4 January 1960)

Fifty years ago on this day, French philosopher Albert Camus smashed into a tree. It was not a pretty crash. Period photos show the car devoured right up to its rear axle—not altogether surprising, given the standards of crash safety half a century ago. Camus was returning home from the holidays in a Facel Vega HK500, owned and driven by his friend and publisher Michel Gallimard, who lost control and killed them both; claiming at age 46 one of France’s most unsettling intellectuals.

He is often cited as a proponent of existentialism (the philosophy that he was associated with during his own lifetime, with Satre), but Camus himself rejected this particular label. Specifically, his views contributed to the rise of the more current philosophy known as absurdism. He wrote in his essay The Rebel that his whole life was devoted to opposing the philosophy of nihilism while still delving deeply into individual freedom.

In 1949, Camus founded the Group for International Liaisons within the Revolutionary Union Movement, which was a group opposed to some tendencies of the surrealistic movement of André Breton. Camus was the second-youngest recipient of the Nobel Prize for Literature when he became the first Africa-born writer to receive the award, in 1957.

On the anniversary of Camus’ tragic death, thinking of his life and his work. Without him, I would never have the continual feeling of being trapped inside someone’s novels whenever I have to deal with UK bureaucracy. A powerful and dramatic legacy for a swathe of us I’m sure…

New Year’s Evolution

Its not often I set myself resolutions for the new year – they tend to get in the way of life’s ever-changing priorities. But here goes, a couple of choice ideas to focus my creative energies and help me engage the world with a whole lot more energy:

1) Find a use for my media
What should I do on Posterous? Or is it just a simple way to feed my Twitter and blog? Who should I friend on LinkedIn? Why am I still subscribed to all those email lists that I never read (but will, one day…). I’m thinking that 2010 is ripe for some fun with my own personal channels, and I dont have the time to maintain multiple networks for no reason (I haven’t visited Facebook in months – only read the mails). Do I really need Brightkite? Tumblr? Its time to get tactical.
First thing’s first – Posterous as a creative outlet. Lets see what fun I can have with it.

2) Do it differently
There’s nothing that makes you more sluggish than doing the same thing, day after day. Courtesy of my great friend Liz at R/GA for the inspiration, I’m going to take one day a month to do things differently.
Usually read a freesheet? Read a book instead. Leave earlier and catch the bus instead of the tube. Eat somewhere new. Download an album by an artist you’ve never heard of. Listen to a new podcast. Cook a dish from a new part of the world. Best of all I’m going to try to do it with the people aorund me. Sounds like a craik, huh? Come to think of it, maybe I should be doing this every day…

You make me feel like dancing

I wouldn’t usually post such silliness, but its my birthday and a brilliant piece of weirdness.

Our mobile mobile

Upcycling. Its environmentally responsible and cheaper than the usual Christmas tat, so at LBi we decided to put our 150-odd old HTC mobiles from a recent upgrade to good use and create our own Christmas tree come mobile mobile.

What was originally an igloo, then a scaffolding tree made using the tree’s natural algorythm, then an upside-down funnel of recycled goodies has risen, phoenix-like from the trials and tribulations of internal-project-land into a beautifully interactive foyer piece for the Brick Lane office.

Following an agency-wide mobile phone upgrade, an idea was hatched to re-cycle the phones in the form of an interactive sculpture. Essentially each phone is assigned a tone and is individually addressed by a computer to play a jolly jingle (Choir of the Bells) when you send a tweet to #lbitree (go on, do it ;-) . You can also play the tree live via your very own qwerty keyboard here.

And just for fun, we made a “making of” video too.

The new leader of the world (here)

So, there’s not a lot to say about the new President of Europe, apart from the following quote:
“All people must choose between the absurd and the mysterious. I have chosen the mysterious.”

Bloody brilliant.

SNAP SNAP!!! What did the cheese say to the mouse…

A; Meet me in the trap it’s goin down (ha ha).
Anyone had a strange feeling of mouse-shaped deja vu recently? Is it a meem? Or just a case of free (and easy) association? Check it out for yourself at:

John Nolan films (no YouTube, sorry!)

Any more examples out there?

Bohemian Rhapsody with a twist

Thanks to Flo from Dare for this one – genius on a stick. Takes me back to the good ol’ halcyon days of yore…

Pardon me!

My wonderful partner-in-crime at SheSays, Emma, just produced this great piece of work with Agenda Collective - the champions of indy films. It just gives me a warm glow all over to see them collaborate in such a rockin’ way.

Tourette’s Machine – I double dare you…

Its not often that a Firefox plugin really catches my imagination… and at the same time points out that I’m actually just a dirty adolescent at heart. Please install this – I double, triple dare you to.  See if you can catch yourself before you fill in that web form and hit send! If nothing else it keeps you on your toes!
Hello, the The Tourette’s Machine!!!

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